BRAVE’s approach assumes that the launch of automated vehicles on public roads will only be successful if a user centric approach is used where the technical aspects go hand in hand in compliance with societal values, user acceptance, behavioural intentions, road safety, social, economic, legal and ethical considerations.

This approach must be understood as a multidisciplinary task, including engineering and technology, but also social sciences. To gain acceptance and promote the launch of automated vehicles, the opinions, needs, expectations and concerns from both, citizens and stakeholders have to be considered. While developing and implementing automated vehicles, it is necessary to ensure that the societal consensus regarding the acceptance of automated vehicles is met, and the social, legal, economical and ethical implications are considered sufficiently while designing new technical features.

Multidisciplinary research teams will together explore the multi-perspective views of organized stakeholders to provide insights from the opinion-forming process on the aggregate level of the political arena. This includes associations, regulators, policy makers, driving schools, or insurance companies, to name a few. All of them are involved in the current road vehicle arena, and their views towards the adoption of automated vehicles should be taken into account.

User-centered development require engineers to be aware of and to consider a broad array of needs, expectations and concerns of all road users (potential drivers of automated vehicles and also drivers of non-automated cars and vulnerable road users) and the human factors that influence automation operation. These being met will facilitate acceptance and market entry. Following the exploratory work of focus groups and expert interviews a cross-cultural population survey of the general public in the countries of the BRAVE-participants will explore societal values, user acceptance, behavioural intentions, road safety, social, economic, legal and ethical considerations regarding the implementation of automated vehicles.

These insights will lay the foundation for the integration of innovative Advanced Driving Assistance Systems and Human Machine Interface concepts. These new concepts will be validated back against the (baseline) requirements using an agile, iterative and incremental user-centric methodology evolving through 3 stages.


The main objective in BRAVE is to improve safety and market adoption of automated vehicles, by considering the needs and requirements of the users, other road users concerned (drivers and vulnerable road users) and relevant stakeholders (i.e. policy makers, standardisation bodies, certifiers, insurance companies, driving schools), assuring safe integration of key enabling technology advancements while being fully compliant with the Public deliverables

BRAVE will support a fast introduction of automated driving by assuring the acceptance of all relevant users, other road users affected and stakeholders.





Multidisciplinary (social, economic, security and ethical considerations) study of the requirements and expectations of drivers and other stakeholders regarding the use of automated vehicles.

Development of innovative Human Machine Interface-paradigms based on the conclusions of the previous study in order to bridge the gap between users and automation technologies.

Enhance current Advanced Driving Assistance Systems by the inclusion of new predictive algorithms to increase the accuracy of vehicles and vulnerable road users paths prediction to reduce the reaction time in emergency maneuvers.



Guarantee system robustness and reliability under any possible scenario and condition.

Evolve validation protocols and propose advancements on the regulation or consumerist assessment.